What are Rich Snippets?

Rich Snippets are a powerful feature that can help you to display gold stars under your website URLs in Google organic search results. This guide will walk you through how to get Rich Snippets to display on your site, and some FAQ at the end. 

TrustSpot uses the latest Google guidelines for Rich Snippets by utilizing JSON-LD for reviews markup. You can read more about this guideline by Google here.

How do Rich Snippets affect my product pages?

When customers search for your products in Google, we want to do our best to help them want to click into your pages. Rich Snippets adds tiny gold stars beneath your product urls, along with that product's rating and total number of reviews. This allows prospective customers to see how well the product is rated prior to clicking into it. 

Example of a Product URL (with Rich Snippets)

Example of a Product URL (without Rich Snippets)

How to Implement Rich Snippets on Your Site

The nice thing about TrustSpot is that our Review Widget for your product page automatically has Rich Snippets built in. You do not have to manually add the Rich Snippet code to your site, nor do you need to enable anything. 

As long as you have our JS code & Review Widget added to the page you're fine, both of which are automatically added once you install our app extension to your store. 

If for any reason you need to disable the Rich Snippet code, you can do so by going to: Product Reviews > Product Widgets > uncheck the box for Rich Snippets.  We recommend you keep the box checked at all times.

Common Questions

  1. How long does it take for Rich Snippets to show on my product pages?

Typically we see Google starting to show the gold stars after 6-8 weeks, although that will heavily depend on when they recrawl your site. It may take several recrawls for the stars to show, however this is dependent on Google. 

We also recommend ensuring only the TrustSpot product reviews rich snippet code is on your product pages. Many times store templates will include pre-built rich snippet code, that will conflict with ours. If you have questions about this, please contact our support team. 

2. Do I need to have a minimum amount of reviews before they will show?

Google does not specify a minimum amount of reviews, however we've seen faster results when the product has at least 5 reviews. 


Have a question or need support on this feature? 

Please contact our support team from here.

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