Coupons are a great way to encourage customers to come back to your site and make additional purchases or better engage with your content. With TrustSpot, not only can you create coupons for writing reviews, but you can also reward customers for specific engagement events on your store.
Once a customer completes the coupon action, you can select to reward them immediately via email, or set a delayed time before the code is sent to them.
There are 2 types of coupons:
- Login to your TrustSpot account
- Click on the Marketing Tab
- Click on Coupons
Create a Coupon
Once you've entered the Coupon area, you are presented with 3 steps, each one will be detailed below.
Step 1: Type of Coupon Engagement
The 1st step is to select the type of action that customers will need to complete in order to be rewarded with a coupon, there are a few examples:
- Write a review
- View profile page
- Write a review & Upload a photo
- Write a review & share on social media
- Answer a Question
It can be beneficial to your store to offer different valued coupons based on the action being completed, instead of a blanket coupon for everything. For example, you could offer 10% off your next purchase for writing a review, but 15% off if they upload a photo as well.
Photos are a valuable content marketing item, and can help your business - specifically with social sharing. By offering a higher reward, you're further encouraging customers to engage with your company.
Once you've selected an event, enter the description. The description will be visible in the coupon email, for example "10% off your next order"
Step 2: Type of Coupon
The 2nd step is to select the type of coupon code you'd like to use for this new coupon. You can select between:
- Static: This means every customer will receive the same coupon code
- Dynamic: This means every customer will receive a unique coupon code, based on the CSV file you upload.
With Dynamic, you can also select to enable reminder emails when your codes are running low. We highly recommend you enable this feature.
Step 3: Set an optional expiration
The 3rd step and final step, is to select an expiration date for this coupon. This is optional, but we support 3 options:
- Rolling Expiration (set the # of days this coupon expires)
- Fixed Expiration (set the exact date this coupon expires)
- No Expiration
For Rolling Expiration the actual expiry date is calculated at the time of sending the coupon to the customer. For example: Let's say you set this option to = 30 days. This means the coupon expiration will always be 30 days from the date the coupon is sent.
Example 1: Customer leaves a review on Nov 1, their coupon will be set to expire on Nov 30.
Example 2: Customer leaves a review on Nov 5, their coupon will be set to expire on Dec 5.
View Existing Coupons
To see a record of all coupons you created in the past, click on the "Existing Coupons" tab at the very top.
Within Existing Coupons, there are a few options:
- View Sent Codes - this is for dynamic codes only
View Sent Coupons
To see a list of all coupons that have been sent to customers click on the "Sent Coupons" Tab at the top. From this screen you can see:
- Date Sent
- Coupon Action
- Coupon Code
- Customer Email
You also have the ability to Filter & Search by:
- Filter Coupon Action
- Filter Sent Date
- Search by Coupon Code or Email
Lastly, you can export all results into an CSV file.
Enable your thank you email to send your coupons
Now that you have a great new coupon created, the next thing is to ensure your thank you email is enabled. The thank you email is sent automatically to the customer after they complete an coupon event (minus viewing profile page).
Go to: Marketing > Thank you email and choose the Layout Type that coordinates with your coupon. If you have multiple coupons, edit the Layout Type for each.
From here you can customize the subject line, body text and other options. You can enable the thank you email to only be sent to customer's who leave you X number of stars and higher.
Have a question or need support on this feature?
Please contact our support team from here.