By utilizing this feature you can display your TrustSpot product reviews inside your Google Shopping ads, typically referred to as "PSLAs".
In order to have your reviews displayed in Google Shopping, you will need to meet the following requirements:
Have at least 50 product reviews
A product must have at least 3 reviews for star ratings to show on Google Shopping.
Complete product information (titles, prices, links, SKUs/IDs). The Product SKU is the minimum required, but we highly recommend adding the MPN or GTIN number as well to increase the likelihood of approval.
Be approved via the manual application process by the Google Shopping Team
Note: Please be aware that Google requires us to send them every review you've collected from us. This prevents users from trying to "game the system" by only pushing 5-star reviews into Google.
Also, sometimes a product reviews feed is not approved by Google because the review text is too general and not a proper review of the product. For example "fast shipping" is not a good indicator of a product review, versus something like "This blue shirt was very comfortable, and the sizing was perfect. Great shirt to wear to the beach or any outdoor activity".
If you run into this issue, you can click on:
Flag > Google Shopping (this will prevent a low-quality text review from being pushed into the Shopping Feed and potentially causing the feed to be rejected).
Getting your reviews into Google Shopping can take time, so please be aware of this before you apply to the program. Google also does not provide an ETA of when the approval process will occur, but from our early testing, it can take at minimum 3 - 4 weeks.
Step 1: Generate Shopping Feed
Within your TrustSpot account click on:
Product Reviews > Campaigns>Google Shopping Feed
This is the full reviews feed that you will need to submit to Google.
Step 2: Create a Google Merchant Center Account
A Google Merchant Account is required to add in your XML feed from TrustSpot and have those reviews show in your PLAs.
If you currently do not have an account set up, please click here to create one.
Once inside your Google Merchant Center Account, click on the "Product Reviews" tab on the far left, and then continue to Step 4. If you do not have this tab on your account proceed to Step 3.
Step 3: Request a Product Reviews feed
If your account currently does not have the Product Reviews tab, you will need to apply to Google by following this link.
Once on the Product Ratings interest form page select "no" for the first question "Do you work with an approved third-party reviews aggregator?" (You will be submitting the XML feed directly in your merchant center). Complete the rest of the form with your merchant information and submit it.
Step 4: Submit the TrustSpot Product Feed XML in Google Merchant Center
Now that you have the Product Reviews tab added to your account, you can now add your TrustSpot XML feed to your account.
Sign in to your Merchant Center account.
Click Marketing in the navigation menu.
Click Product reviews.
Click Product reviews feeds to open the “Feeds” page.
Click the plus button on the “Feeds” page.
Name your feed "TrustSpot"
Choose an upload method.
Configure your feed options for the method you've chosen
Type: Product Reviews
Feed Name: trustspot.io
Input method: Scheduled Fetches
File Name: TrustSpot
Fetch Frequency: Daily
Fetch time: 12:00 AM
File URL: (will be the unique URL copied from the Google Shopping page within your TrustSpot account in Step 1)
Lastly, click on "Save" to complete the process, and you should be all set!
If you have any questions, please reach out to our support team either via our live chat, or via email us at firstname.lastname@example.org